Remember the early days of Instagram?

When it was only single, static images?

And influencers were barely becoming a thing?

It turns out, that was the perfect moment for Lexus to announce their presence on this emerging social platform. But not with another static image. With a film.

How? You may ask.

On World Instagram Day, we invited hundreds of Instagrammers to a single location, brought a Lexus IS and created …

#LEXUSINSTAFILM
The World’s first stop frame animation created using over 200 Instagram photos shot by over 200 Instagrammers.

One of the highlights was having Instagrammers with over 50,000 followers (that was big back then) join us in crowdsourcing an incredible piece of collaborative content.

It added to their profile, and launched ours, while giving an entirely new audience a new way to connect and participate with our brand.

And that, after all, is the point of social media.