As much as social media can be about the crowd, its other power is the way it connects with the individual.

And thanks to Facebook, we know more about you than we ever have before.

So, to launch the Lexus NX, we didn’t create a simple Facebook ad—we created thousands of them—each tailored to the individual who would receive it.

The results were incredible.

But the measure of success I love most, is that Sheryl Sandberg, yes, that Sheryl Sandberg, used our case study as her case study when selling other advertisers on the power of dynamic, data-led creativity.

Where’s the like button for that?