Genchi Genbutsu is the Japanese principle of going to and directly observing in order to understand and solve any problems faster and more effectively. The phrase literally translated means “go and see for yourself” and is a part of the Toyota Way philosophy.

As part of The Power of Relentless Curiosity brand campaign we partnered with one of the most curious people alive, Malcolm Gladwell, to Go and See how we let our human curiosity drive our machine innovation.

Then we partnered with Pushkin to create a six-episode podcast series.

The podcast series follows Gladwell as he travels to the luxury brand’s headquarters in Japan, explores a top-secret racetrack, and shadows engineers and executives. All while gaining first-hand exposure to how the brand takes learning from research on human behavior and processes that have set the brand apart.

Each episode dives deep into unique elements of the luxury automaker’s identity, from how a Japanese tea ceremony influenced the engineering of a car window; to the musical composition of a coupe’s engine and the emotions it elicits.

Because why make an ad when you can make a podcast?

www.pushkin.fm/podcasts/go-and-see