Cadillac
120-Year Mixtape
11,683 Songs.
One Iconic Brand.
Social/Digital/Content/Audio Streaming/OOH/Activation/Stunt/Earned and Owned/Spotify
Cadillac was established in 1902. In 2022, we celebrated 120 years of automotive advancement, engineering innovation, and progress in mobility.
However, there was something more culturally significant to celebrate. This iconic brand’s legacy in music. Sure, Detroit gave us Cadillac and Motown. But only Cadillac inspired thousands of artists in every musical genre. Because, by 2022, Cadillac had been name-dropped in 11,683 songs by icons like:
Aretha Franklin
Beyoncé
Billy Joel
Bruce Springsteen
Johnny Cash
The Clash
Elvis
Don Henley
J.Lo
Natalie Cole
Rihanna
Run-D.M.C.
The Velvet Underground
And Many, Many More
To celebrate, we created the Cadillac of Mixtapes without having to pay usage for a single song. After all, we’d never asked any artist to pay for usage of our brand name.
The Case Study Film
The Wild Posting Campaign
Our Spotify Playlists
Because Our Iconic Legacy Lives on Through 11,386 Songs You Still Play Today
CREATIVE CO-CONSPIRATORS:
Quoc Lu/Allie Haroutunian/Austin Ho/Lindsey Evans/Miles Hanson