Step into a Cadillac and you feel something.
Step out of a Cadillac and that feeling stays with you.

And that’s not just our opinion. When we asked our drivers to describe the feeling of driving their Cadillac, they used words like Exuberant, Magnificent, and many more rich, powerful, glorious, soul-stirring words.

So instead of doing a commercial for a car, we did a commercial for a feeling. And we expressed these emotions as colors. Because we didn’t just want to tell you about a feeling, we wanted you to feel it yourself.

And for the soundtrack we partnered with LABRINTH, the breakout music star behind the soundtrack of Euphoria (another Cadillac emotion) and helped him launch the first track off his newest album. He is also the absolute embodiment of the kind of inspiring, confident, contagiously-cool, persona that perfectly describes the character of the Cadillac brand.

Interesting Note:
The record label sent us the entire album, and we chose the song. LABRINTH and his record label loved our choice so much, they made it the first single. And trust me, you’ve heard it.