After two years of pandemic, many of us were left asking, “Can I change my life/my career/my outlook/my style/etc.?” In fact, when Google released their annual video recap of search terms Year in Search 2022, personal change and growth was the overwhelming theme.

As the car industry embraces an EV future, Cadillac is asking the same question, “Can the Escalade change?” The answer is the all-new, all-electric, ESCALADE IQ. 

To celebrate our EV Renaissance,  we told the Renaissance Story of Simu Liu:

In 2012, Simu was an accountant in Toronto who had a far bolder, far more ambitious dream—so he walked away from accounting to pursue acting. That was his Origin Story.

By 2023, he was Shang-Chi, the first Asian Superhero in the Marvel Universe. That was his Personal Renaissance.

So, Simu had his Renaissance. 

Cadillac had theirs. 

The only question left to ask was, “What’s Yours?”

A powerful, inspiring, challenge to Be Iconic.