The fully-bespoke, ultra-luxury, Cadillac CELESTIQ is a work of art as unique as you are.

So, to launch it, we created a work of art. Actually, we asked you to create it, using our groundbreaking AI-driven experiential installation called The Art of You.

One by one, VIP guests were led into a pitch black chamber where they interacted with a 20x20 foot LED screen. An AI Chatbot asked them a series of questions about their tastes, their desires, their aesthetics, and their emotions. Then used their answers, plus particle physics driven by Unreal Engine’s Pixel Streaming capability, to create their very own, uniquely-personal, stunning-beautiful, work of abstract generative art.

This phenomenal experience was the cornerstone of a fully-integrated campaign across film, event design, a keynote livestream, an online version of the experience, a social campaign, and an in-person reveal for 250 VIP guests at Milk Studios in Los Angeles.

The result was the most watched reveal in the history of Cadillac:

• 6.7 Million in Earned Reach
• 4 Million Social Impressions Globally
• With 98% Positive Sentiment.
• And over 500 Global News Stories in less than 24 Hours.

Where art meets technology. Just like the CELESTIQ.