Indian Motorcycle is the kind of passion brand that legitimately inspires people to choose their logo as a tattoo. Which made us wonder if they would go beyond the logo and embrace using the product as inspiration for a tattoo?

To answer that question, we turned to our brand ambassador Carey Hart, who is famous in the world of motorcycles for being the first person to land a backflip in Freestyle Motocross competition. (He’s really brave.)

He is equally famous for owning a chain of tattoo parlors and hosting a TV show about tattoo culture. (He’s really inked.)

So, we combined his two loves and asked him if he wanted a tattoo made with ink from the burnt rubber and exhaust dust of his Indian Motorcycle.

Carey Hart always puts skin in the game.

So do Indian Motorcycles, because Indian Ink wasn’t just made for a brand video, it was available for purchase through Indian Motorcycle dealers and select tattoo parlors.