Yes, Lexus are a car company, but make no mistake, they’re in the emotion business too. 

We didn’t just celebrate this, we demonstrated it.

By collaborating with star producers Nova Wav, talented Korean/American singer Audrey Nuna, breakthrough Argentinean rapper ECKO, and choreographer Zak Ryan Schlegel—to write, perform, choreograph, and release an original track inspired by leading-edge Lexus innovations like autonomous drive and plug-in hybrid technology.

The result was four commercials and a two-minute music video that launched the song Emotional Sparks on Spotify.